Lucy Seifert, Life Coach London
Dip (LC Inst.)
Full Member - Association for Coaching
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Life Coaching Thoughts & Tips

Week commencing 16th June 2025

Watch this space for regular insights on communication, confidence and life and career.

"I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time".

Assertiveness 

CAN YOU SAY NO?

There are many ways to say “No”. Some are polite yet effective, the assertive way forward. Some may think it’s better to rely on a more aggressive approach. Read on to discover the negative impact of passive, aggressive and passive-aggressive approaches as distinct from the calm clarity of assertiveness.

Passive

Passive behaviour means saying ‘yes’ but meaning ‘no’, nodding agreement while sighing inside, avoiding the person or the issues, evading questions and keeping eyes averted. It means being unable to decide and therefore putting off saying ‘no’ until the situation is overtaken by events. Passive people say an unconvincing ‘no’, then get wrapped up in apologies and justifications until they end up saying ‘yes’ after all. For example.

A:          ‘Will you take this package to the post office for me?’

B:          ‘Sorry, I’d love to, but I really haven’t the time.’

A:          ‘But it’ll only take a few minutes.’

B:          ‘Oh, all right then.’

Pay-offs

A passive person who says ‘no’ passively thinks it’s a way of avoiding conflict or unpopularity. His/her needs and wishes are denied and therefore he/she feels resentful.

Consequences

Leads to misunderstandings, as the receiver assumes that the giver is agreeable to the request in the absence of a clear ‘no’.

Aggressive

Aggressive behaviour means giving a loud, blunt ‘no’, probably without explanation even when it’s appropriate. It can hurt or intimidate by going on the attack: ‘How dare you ask me to do that!’ – the receiver feels belittled and guilty for asking in the first place. This sometimes reminds us of a childhood ‘telling off’, the wagging finger and blunt ‘no’, the denial of the child’s right to ask questions.

 Pay-offs

An aggressive person could get his/her own way initially.

Consequences

In the long run, others avoid making requests and even avoid contact with the aggressive person. There are lots of unspoken feelings and misunderstandings and anger follows. Aggressive people lose the respect of others as well as losing respect for themselves.

Indirect

There are many ways of indirectly refusing a request: think of all those excuses and fabrications: ‘Sorry, I’m working late’; ‘I can’t come to the office party, I’ve nothing suitable to wear’; ‘I’m cat sitting for friends this weekend’. An indirect person might go out reluctantly to a business reception, then sigh, sulk and moan all evening. If he/she is not enjoying it, he/she certainly doesn’t want anyone else to enjoy it. Have you ever produced sub-standard work because you’ve reluctantly agreed to do unpaid overtime? Have you ever had a convenient last-minute headache or other ailments to see you through that eleventh-hour cancellation?

Pay-offs

The indirect person avoids saying ‘no’ directly thinking that he/she will avoid anticipated conflict by first appearing to agree, but later finding a way to break the arrangement. The indirect person worries constantly until he/she finally manages to get out of it.

 Consequences

Others don’t trust indirect people, and are unlikely to ask them again. They feel angry, irritated and let down by the indirect person’s unpredictable and two-faced behaviour.

Summary

When you avoid saying ‘no’ clearly (assertively), or you sound as if you don’t mean it, you can mismanage situations and relationships, and cause anxiety to yourself and to others. Others feel annoyed or angry. Rather than avoiding conflict, you create and perpetuate it; rather than resolving situations for the future, you build mistrust and confusion.

Confidence

How confident are you? One indicator of low confidence is passive body language.

What is body language?

Body language involves giving signals about feelings and content; it’s how the body expresses itself separately from the words themselves.  It can indicate anger, fear, nervousness, hurt, joy, love.  It can say ‘I respect you and want to get to know you’ or ‘stay away from me’; ‘I am interested or disinterested, I am in agreement or in disagreement’. Body language gives clues as to how people feel and think, even if they don’t express it.

Assertive body language reinforces the message of the words; non – assertive body language may confuse or minimise the message.  Assertive body language is appropriate to the message. For example, a news presenter would look serious when describing a natural disaster. A smiling face could confuse the audience as well as cause offence.

If you lack confidence either in general or with a particular person, be aware of these passive indicators where you may undermine yourself and your ability to convey a message and where the other person is likely to be aware of that you are hesitant, uncertain and unconfident with them.

Here are examples of passive, unconfident body language:

  • Eyes looking down to the ground
  • Avoidance of eye contact
  • Soft tone of voice even inaudible
  • Speaking fast, rushing your words
  • Mumbling
  • Quick, nervous breathing
  • Tapping with a pen
  • Fidgeting in your chair or shifting from foot to foot

Assertive and confident body language 

Assertive body language reinforces the message you’re putting across whether you are expressing feelings and/or making a statement. If you want to say “No” to a request and you look down at the ground and avoid direct eye contact, you are less likely to be taken seriously. So, give respectful eye contact, avoid nervous fidgeting and stand or sit upright yet comfortably and speak calmly at a volume and pace that’s easy for others to hear.

Assertive body language will impact on you, helping you feel more confident, and others will see your confidence come through and are more likely to respond in a positive way.

Interviews

The first step in getting that interview is a CV that rises to the top of the pile. It will be clear in layout and content, relate your experience, skills and knowledge to the role and demonstrate you have the competencies they seek.

Ensure your CV truly reflects who you are and what you can offer, your skills, knowledge and experience. At interview you want your verbal presentation to reflect your written style and content, so there is no mismatch between the two. Also double check your CV for accuracy as mistakes could reflect the way you would carry out the role.

Recruiters don’t want to know only “Can you do the job?”, they want to know “Will you do the job?” They want to feel confident about your motivation (a) to carry out the responsibilities of the role and (b) to work for their organisation.

Go carefully through the job spec, noting the competencies they’re looking for. Make a list of questions they could ask, and different ways they could ask the same question so you can prepare for them. Also list and prepare for those common questions you’re likely to be asked.

Here are a few common & competency questions:

  • Tell me about yourself
  • Walk me through your CV.
  • What attracts you to this role?
  • Why are you interested in working for us?
  • Tell me about an experience working under considerable pressure to multiple deadlines. How did you manage it?
  • Tell me about a time when a project didn’t go as planned. How did you and your team cope with the disappointment.
  • How would you colleagues describe you?

What they don’t want to hear is an emphasis on what the role will do for you and your career, with the focus mainly on the benefits for you rather than for them. They are looking to know the value that you will bring to them now and into the future.

Life Coaching

Perhaps you have a vague idea that you are not entirely satisfied with your life or in your job, want to do better in your career, to feel more organised and in control, and have more of a work-life balance. These are broad topics rather than goals. Life Coaching will enable you to bridge the gap between the idea and where you want to be, identify bite-sized, manageable steps and support you take these steps to attain your goals. 

A key step in achieving your goals is ensuring your goals are SMART:

  1. Specific
  2. Measurable
  3. Achievable
  4. Realistic
  5. Time Limited

Our Life Coaching conversations will enable you to set manageable goals, identify a series of manageable tasks and earmark a finite date to achieve them. It isn’t only important to set dates to work towards to achieve your goals, but also to set dates to carry out the tasks that get you there. Coaching will support you to do this and encourages you to grasp opportunities that emerge and create new opportunities for yourself.

You may use Life Coaching to focus on one or several aspects of your life, such as health, wealth, career, personal development, communication skills, assertiveness, and relationships at work and in your personal life with boss, colleagues, staff, and with family, partner and friends. You may wish to use coaching time to build more of a work life balance and to find time for hobbies, relaxation and fun.

Public Speaking & Presentations

FEAR & ANXIETY: REDUCING AND COPING

HANDY HINTS

  1. A few nerves can be helpful, they can give you adrenalin and drive you to prepare. Complacency is the enemy!
  2. Be well organised; prepare notes, material, practical things well before, ideally some days before; the later you leave it the more anxious you are likely to feel.
  3. Prepare thoroughly: “failure to prepare is to prepare to fail”.
  4. Know your audience so that you pitch it at the right level. How knowledgeable are they? It affects your choice of words, depth, detail, whether you use jargon and abbreviations.
  5. Start by writing down your objectives, what you want to achieve from speaking: what do you want your listeners to think, feel, do and say as a result of what you say? Then ensure your ending relates to the beginning: a call to action at the end to meet your objectives at the beginning.

Time Management & Self Management

Here are five simple steps to make a big difference:

1. Keep your top three goals in front of you; don’t lose sight of them.

2. If you are easily distracted and find it hard to focus on the task in hand, remove everything from your view apart from the one thing you’re working on.

3. Every evening make a to do list for the next day so you are ready to start in the morning.

4. Next morning, check your mails and messages in case there’s a new priority or what was a priority has been cancelled. Update your to do list … then begin!

5. Don’t run late, it’s stressful. Lack of pre-planning, leaving things to the last minute are key stressors. If there’s a sudden hiccup, there’s no time to put it right. Work out how much time you need, then add more than you think you need, and so avoid last minute crises.

Incorporating these steps into your daily schedule, will help you stay in control of your time and life. Build patterns and routines for tasks and meetings into your day and your week; it will help you feel more organised and in control and others will also benefit from meetings being at agreed times of the day and week

Life Coaching including Leadership Coaching is usually online via Zoom, or alternatively on the phone. 

You may choose to bring one immediate topic, such as dealing with a relationship difficulty, going for interview, handling change or stress in your life. You may want to develop speaking skills and practise one or more presentations. Alternatively, you may want to look broadly at your personal and working life and give it a complete MOT.

My approach as a Life Coach is partly to structure sessions (using the GROW Model) and partly to work intuitively, enabling you to learn & grow through self-discovery, creativity and reflection. Life Coaching may involve activities, discussion, questioning and goal setting with action plans to reach them, backed by continual support & encouragement to keep you moving forward. You can expect to explore new ways of thinking & achieving & become more self-reliant. At the end of each session you go away with an agreed, manageable Action Plan.

For your FREE 20 minute consultation

Email: info@lucyseifertcoaching-training.co.uk

Telephone: 020 8922 3140

Text or call: 07956 663151

Everyone is different with diverse needs and I like to offer clients flexibility. You may achieve your goals after 4-6 sessions, perhaps returning at a later date to pursue new goals. Coaching can also be taken over a longer period for ongoing support and personal development. Coaching works best if sessions are on a regular basis, weekly, fortnightly or monthly, to support you in attaining your goals.

At the end of each session, we agree an Action Plan for you to carry out before our next session, so that you are constantly moving towards your goals.

Answer the simple quiz. See if you answer YES to one or more questions

  • Are you at a point in your life where you’d like to review where you are and make plans for the future?
  • Would it help to have a confidential, non-judgmental environment to talk over your dilemmas, & plan new directions
  • Do you feel you’re not fulfilling your potential?
  • Would you like to feel more confident and positive about life and work?
  • Would you like to raise your self-esteem & be more assertive?
  • Would it help to talk about relationship difficulties, personal or at work, & find ways to manage them? 
  • Do you have a dilemma or decision you’d like to think over with someone who can support you objectively to find a way forward?
  • Would you like to present yourself more confidently?
  • Are you job hunting and feel you don’t do yourself justice at interview?
  • Do you feel generally stuck and want to MOT your life & work & focus on your personal development?

As a coach, I believe you have the answers to problems and difficulties and I will support you to find your solutions and to:

  • Clarify what you want to achieve, short & long term
  • Expand your self-awareness
  • Increase your confidence & self-esteem
  • Learn & practice new skills, such as assertiveness
  • Sharpen your CV, do yourself justice at interview & deliver a winning presentation
  • Create strategies & action plans to attain your goals & achieve a greater sense of personal & professional well-being

Whether you are a student starting out, a middle manager thinking of the next step, a top achiever at the height of your career or about to retire, Life Coaching is a powerful motivator, whatever your age. I will support you every step of the way, offering encouragement, practical strategies and the skills you need.

Will I learn new skills?
As an experienced skills trainer in assertiveness, communication and confidence building, I offer a unique opportunity to complement your life coaching with the skills you need to attain your goals.

  • Assert yourself
  • Be a first-class listener
  • Deal with bullying, difficult people & awkward customers
  • Coach & manage your staff
  • Handle anger, resolve conflict
  • Manage pressure, stress and time
  • Impress at interviews & presentations
  • Speak confidently in public
  • Write succinctly and effectively

The smallest act of kindness is worth more than the grandest intention (Oscar Wilde)
Assertiveness is a non-aggressive form of behaviour that encourages you to be more aware of your needs, feelings and opinions & express them appropriately while being sensitive to the needs, feelings & opinions of others. You learn a treasure trove of verbal and non-verbal skills to enable you to communicate clearly and succinctly, be able to ask and refuse, respond to criticism without getting defensive and confront difficult behaviours in others. By becoming more assertive you can have more honest, open relationships & you will find your levels of confidence and self-esteem will correspondingly grow.

Bullying is persistent verbal &/or physical behaviour where you feel personally targetted and picked on and is likely to have a profound emotional impact. The symptoms are similar to those you experience when you are stressed, such as headaches, stomach knots, sleepless nights and fatigue. As bullying takes hold you are likely to feel depressed and withdraw. In a work situations you may feel demotivated, panicky, you may make more errors than usual, feel ill and dread going to work. Your self-esteem will be hit hard.

To understand stress is the first step towards managing it. Stress comes from the old French word ‘destresse’ = ‘to be oppressed’ and means ‘the inability to cope with the demands of a situation’. By exploring the specific causes of stress, we can find strategies to prevent, reduce and manage stress levels. Where relevant this may include developing assertiveness or time management skills or working on rebuilding lost self-esteem.

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